Williams give best sponsor value

Ferrari is the most highly sponsored Formula One team, but
its backers do not get the best value formoney.

The new 2008-2009 edition of Formula Money, the business-focused publication, reveals that at $200m per year, world champions Ferrari receive more private sponsorship than any other team, mostly thanks to Philip Morris’s blanket sponsorship of the entire car.

But Allianz, a Williams sponsor, reportedly receives more mentions in the print media per million dollars spent compared to any other team.

Dutch bank ING, however, paying about $65m for its title sponsorship of the Renault team, got the most press mentions regarding F1 – in a staggering 883 separate articles – overall in 2007.

The next most-mentioned F1 sponsors were Vodafone, Fiat, Shell and Williams’ title backer AT&T, Formula Money said.