New car sales are increasing thanks to incentives

Since the 2008 disastrous economic crisis in the United States, the recovery is anchored by housing and auto sales. As one of the main driving forces of the US economic recovery as well as its downfall, auto sales are shinning once again in the wake of sluggish home sales due to rising home prices and mortgage interest rates. Auto sales are rising for several months this year and the sales figures as of the beginning of July 2014 show continues increase of month over month. What’s behind this rise? Manufacturers and dealers are offering big price discounts, rebates, and lower financing beginning with zero percent interest rate financing. According to Edmonds.com, an online auto sales research outfit, more than 13 percent of June 2014 auto sales were for zero percent financing.

However, experts are expecting to see slower auto sales moving forward. This will force dealers and manufacturers to continue to offer incentives and to employ some cut throat sales techniques in order to boost sales. Ram trucks, Jeep, Mercedes Benz, Lincoln, GMC, Land Rover, Maserati, Mazda, Mitsubishi, Infinity, Nissan, Tesla, Toyota, Audi, and Porsche are all seen double digit sales growth over the same month last year.